The average agency professional spends 28% of their work week on email. A significant chunk of that is answering the same question over and over: "Where are we on the project?"
There's a better way.
The problem with email updates
Email updates get buried. Your client searches their inbox, can't find the thread, sends you a new email asking for an update you already sent. You reply with the same information. The cycle repeats.
Worse, when a new stakeholder joins the project, you have to forward an entire chain of emails to get them up to speed.
What a client portal does differently
Instead of sending updates to an email inbox, you post them to a shared portal your client can bookmark. Every update is timestamped and visible in chronological order. New stakeholders can see the full history immediately.
Clients can also approve files, request changes, and pay invoices from the same page — eliminating multiple separate email threads.
Writing effective client updates
- Lead with what's done — clients want to know what's completed, not what's in progress
- Keep it under 100 words — updates are not status reports
- Include the next step — "Next we'll..." removes client anxiety about what happens now
- Use AI to draft faster — tools like BuyerSuite include a one-click AI draft based on project context
Start sending professional project updates in minutes. Try BuyerSuite free →