BlogClient Onboarding Checklist for Web Design Agencies (2026)
·5 min read

Client Onboarding Checklist for Web Design Agencies (2026)

A complete client onboarding checklist for web design and digital agencies. Save this template and use it every project.

The way you onboard a new client sets the tone for the entire relationship. A smooth, professional onboarding process signals competence, builds trust, and prevents the miscommunication that derails projects later.

Here's the checklist we recommend for web design and digital agencies.

Before the project starts

  • ✓ Send and countersign the project agreement
  • ✓ Collect the upfront deposit (50% recommended)
  • ✓ Schedule the kickoff call
  • ✓ Send the client a welcome email with timeline and next steps
  • ✓ Create a shared client portal for the project

Kickoff call agenda

  • ✓ Review project scope and deliverables
  • ✓ Set communication expectations (response times, update frequency)
  • ✓ Identify key stakeholders and decision makers
  • ✓ Confirm milestone dates
  • ✓ Walk the client through their portal and how to use it

First week setup

  • ✓ Set up project management (tasks, timelines)
  • ✓ Collect assets from the client (brand files, content, logins)
  • ✓ Post the first update to the client portal
  • ✓ Confirm file approval process

Ongoing (every project milestone)

  • ✓ Post a status update to the portal
  • ✓ Upload deliverables for approval
  • ✓ Send milestone invoice
  • ✓ Collect client feedback

Why client portals make onboarding easier

Instead of sending a dozen different emails, you can centralize everything in one place. New stakeholders can see the full project history. Clients can approve files and pay invoices without switching apps.

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